Sample Digital

Macdonald-King’s experience encompasses strategic marketing, production, corporate finance, and business management. Prior to Sample Digital, Macdonald-King was the CEO and Co-Founder of DAX Solutions, Inc. and assumed the same capacity after the Sample Digital, Digital Dailies® and DAX merged operations. Macdonald-King led the integration of the DAX and Digital Dailies® business units and product lines as well as consolidating operations. Macdonald-King has been working with Sample Digital and DAX since 2002. Prior to Sample Digital/DAX, he was Managing Director of Mamisi DMS, a digital media services and online dailies solution provider servicing the film and television production industry. Mamisi developed an onset encoding solution that captured and encoded video straight from the camera and distributed it offset via the internet through a centrally hosted portal. Prior to Mamisi, Macdonald-King was the VP of Marketing and Corporate Development of the Annex Group, a concept and brand development group which launched USA brands into the Canadian market, where he was responsible for establishing business operations and marketing plans for Au Bon Pain, an east coast restaurant chain.

Prior to Annex, Macdonald-King worked in key roles in both production and account services for Fortune 500 companies such as BBDO and Ogilvy & Mather on such clients as Daimler Chrysler, Effem/Mars and IBM overseeing the development and execution of marketing strategies, campaign production and business development. Macdonald-King was a key strategic contributor and member of the global team overseeing the international launch of IBM’s e-business platform. Macdonald-King has been on numerous panels on media asset management and has been quoted or featured in articles in such publications as Variety, Hollywood Reporter, Millimeter, Post Magazine, Strategy, EContent, Below the Line and Information Weekly.

Macdonald-King holds a B.S. degree in economics and commerce from the University of Western Ontario.

Prager’s experience includes corporate finance, financial and business management. Prior to joining the Sample Digital management team in 2004, Prager worked in the entertainment practices of both Price Waterhouse and Houlihan Lokey Howard & Zukin. Throughout his tenure of employment, Marlin has worked predominately with entertainment or entertainment-related companies including film studios, post-production, print, media, music companies and major talent agencies. Marlin has worked with or consulted with every major studio over the course of his career. Marlin has participated in numerous transactions including film and music library securitizations, fairness and solvency opinions, motion picture financings utilizing tax motivated structures and various mergers and acquisitions.

In addition to his duties as CFO, Prager is currently the Vice President of Finance for Legendary Pictures, an independent production company founded in 2005 to develop, co-produce, co-finance and distribute major motion pictures through a strategic partnership with Warner Bros. Prager is is a CPA and holds an MBA from the Anderson School of Management at UCLA.

At Sample, Robertson’s role includes business affairs, corporate development and strategic planning. Robertson is a former corporate attorney specializing in the acquisition and licensing of intellectual property at Paul, Hastings Janofsky & Walker LLP, a Los Angeles-based law firm. At Paul Hastings, Chip represented a portfolio company of 550 Digital Media Ventures, a Sony Music entity, as well as print publishers, software companies and a major University’s Office of Technology and Licensing. In 2002, he served as a legal and business affairs consultant for Moviso, a provider of wireless entertainment content. At Moviso, Chip participated in the sale of the company to Vivendi/Universal and was involved in the company’s content licensing efforts. He is a graduate of the University of California, Berkeley, attended law school at the University of California (Hastings), received a DBS (Business Studies), with Merit, from the London School of Economics and holds a MBA from Anderson School of Management at UCLA.

Veteran entertainment industry executive in both creative and sales capacities. Oversees all outbound sales efforts and key account management at Sample Digital. Prior to Sample, served as VP Sales for industry news website TVtracker.com. Prior to Tvtracker.com, she oversaw the western region for Thought Equity Motion, the world’s largest rights holder for motion content. There she was responsible for national brand accounts such as CBS, Lionsgate, MGM, MTV and Paramount Pictures. Ms. Barnes earned her Bachelor of Arts from Vassar College and completed the Management Development Program at USC’s Marshall School of Business.

Pia has been working at Sample Digital and DAX for over six years and has been instrumental in shaping the client services group and software as a service business model. Pia was a key contributor to merging DAX and Digital Dailies® business product lines, and oversees all customer/technical support/training, system roll out management and client requirements gathering. Pia’s experience and exposure to production workflow management has made her a subject matter expert in the field. Prior to Sample Digital and DAX, she worked in broadcast radio and audio recording studios. Pia studied online and digital media and TV and film production at Michigan State University.

Over 20 years of development experience that spans across all aspects of product life cycle. Doe leads the development team at Sample Digital and is the principal architect for dax|D3. He has a broad range of experience in web design and development, network and technical support, mobile and quality assurance. Doe has supervised development initiatives with such companies as mDisney, Disney Online, Electronic Arts, Networks Associates, Peter Norton Group, and McAfee. With projects the likes of Mobile Disney, Disney Online Games, Norton Utilities and McAfee Internet Security web products.